Marketing and branding go hand-in-hand because many of their core concepts overlap. Branding is the starting point of any marketing campaign. How do people see your brand, product or service? Is it bland or does it stand out? It all starts with appealing web and logo design, amazing relationships and a positive reputation. Marketing draws potential customers to your product or service through short and long-term campaigns - social media, bookmarking, search engine optimization, affiliate and reward programs, and internet marketing - providing a solid brand that looks and feels human, grows a community, turns customers into loyal ambassadors and drives them to your website, calling them to buy.